A Timeline of the Song of Style Shoe Design Process
They say good things take time. The Song of Style shoes are no different as the team worked on the newest category for almost 10 months. It was a long, rewarding process and it takes a village to transform the ideas into the cute yellow packages you’ll receive. They are more than just a pair of shoes – it’s the whole experience!
SEPTEMBER 2019 -First Sample Review
It all started with Aimee’s ideas and inspirations. She also considered the weather, colors and events that will happening during the season. Then Aimee’s design team helped with sourcing the materials.
During the first sample review meeting, Aimee picked the materials and shoe silhouettes. The team also worked on the small details such as insoles, stamp logos and stitches.
OCTOBER 2019 – First Sample Review Fitting
After a month, a small batch of samples from the vendors arrived. Aimee tried them on and did a little test walk with the sandals. She made adjustments and eliminated styles that did not meet her standards.
At the end of the meeting, the team finalized the styles that were further developed.
DECEMBER 2019 – Review Updated Samples
Another batch of samples arrived. This time with the specifications that Aimee had requested from the fitting. This is the final stage before the shoes go into production.
Aimee does a final test on the shoes and proofs the color changes she had made.
MARCH 2020 – Full Collection Arrives in The Office
After a few months in production, the final product with the packaging arrived in the office! The SOS creative team then planned creative ways to present the first SOS shoe collection.
MAY 2020 – Shoe Collection Goes Live
The first Song of Style shoe collection finally launched on Revolve! You can now get your hands on these pairs.
The article A Timeline of the Song of Style Shoe Design Process was posted by Song of Style.